3 CREATIVE AND STRATEGIC WAYS TO USE INSTAGRAM STORIES
I probably don’t have to explain to you that Instagram is very popular. By the way, did you know that Instagram Stories are generally viewed more often than Instagram posts? If you want to be visible on Instagram, it is therefore very important to be active in the Instagram Stories very regularly (read: every day). When you post something in the stories every day, your creativity can sometimes let you down. And it is very understandable that you do not want to ‘place it to place it’ or to entertain others, but also want to benefit from your stories yourself. That is why in this article I will give you 3 creative and strategic ways to use Instagram Stories.
WAY 1: ASK A QUESTION
The people who follow you on Instagram don’t do that for nothing. They find you interesting and are interested in what you have to offer. Feel free to see a large part of your followers as potential customers. Another part is probably already a customer of yours or a competitor who keeps an eye on their competition. In your stories, focus on the group of potential customers, because these are the people who have the chance that they will purchase a product or service from you.
INTERACTION AND TARGET GROUP RESEARCH
It is a very good idea to ask that group a question in your stories from time to time. This not only allows you to interact, but you also get to know your target group better. Ask your followers questions of which it may be interesting for your company to know the answers. This is how you actually do a target group research.
For example, ask them by means of a poll on which topic (about which you know a lot) they would like to know more. If a particular topic is head and shoulders above the rest, you can, for example, choose to write a blog article or even an e-book on that topic. Or maybe you can devote an Insta course to it?
WAY 2: DO THE GIFS CHALLENGE
Do you already know the GIFs challenge? This is a challenge where you literally invite people to show more of themselves. In 1 story you ask a number of questions or things to fill in. For example, ‘loves’, ‘feels right now’ and so on. Ask questions that fit the industry of your company. Your followers must answer these questions with gifs and share them in their stories. If they want you to share the stories on your Instagram account, they should tag you when doing the GIFs challenge.